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Eros Now Announces Strategic Partnership with Cutting-Edge Indian Smartphone Player Smartron

Eros Now, one of the fastest growing digital over-the-top (OTT) South Asian entertainment platforms, owned by Eros International Plc (NYSE:EROS), today announced a strategic partnership with Smartron, a Sachin Tendulkar-backed India-based IoT startup, to provide its extensive entertainment repertoire to Smartron smartphone customers. Eros Now will be the exclusive digital OTT service for entertainment content on all Smartron devices. Sachin Tendulkar is an Indian sporting legend and one of the most accomplished cricket players of all time. He is the only player to complete more than 30,000 runs in international cricket. Click here for more.


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