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Mahindra Comviva: Local content key to regional growth

Atul Madan, Senior Vice President & Head MLS & PACS, Mahindra Comviva, talks to about rising content consumption in Africa. According to Madan, local knowledge and local content is absolutely essential to drive regional growth.

Hand in hand with this the industry is also seeing a rise in smartphone penetration and mobile broadband, leading to increased demand for relevant content.

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