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Quantzig Releases Their Guide to Marketing Mix Modeling, Completes Studies for Telecom, BFSI, and Pharma Industries

Market mix modeling (MMM) is gaining popularity because of its ability to forecast future outcomes based on past performance and present trends. Marketing mix modeling includes the four ‘P’s: Product, Price, Promotion and Place, and is used as a tool by analysts for fixing prices and formulating prudent managerial decisions. Click here for more.

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