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SK Telecom offers unlimited LTE data to subscribers

SK Telecom is offering unlimited LTE data to customers subscribing to a monthly fixed rate plan of KRW80,000 ($  75) per month or above

SK Telecom is offering unlimited LTE data to customers subscribing to a monthly fixed rate plan of KRW80,000 ($ 75) per month or above

South Korean operator SK Telecom is offering unlimited LTE data to customers subscribing to a monthly fixed rate plan of KRW80,000 ($ 75) per month or above. The operator has announced three tariffs that offer unlimited LTE data, voice calls and SMS messages.

Subscribers to the operator’s T&All 75+Unlimited Data Option, T&All 85 and T&All 100 plans can take advantage of the unlimited data, calls and messages at no additional cost and without having to sign up to the upgrade. There are around one million subscribers on these plans according to the operator; it has a total of 27.4 million subscribers, according to the latest figures from Informa’s WCIS.

After exceeding 8GB of data usage in the case of LTE T&All 75+Unlmited Data Option subscribers, 12GB for LTE T&All 85 subscribers and 16GB for LTE T&All 100 subscribers, users will be entitled to 2GB of LTE data per day but performance thereafter will be dependent on available network resource, SK Telecom said.

The operator also plans to launch two further unlimited data bolt-ons: Unlimited Data Option for Commuters and 24-Hour Data Double Option.

The Unlimited Data Option for Commuters plan gives users unrestricted access at peak hours–7am to 9am and 6pm to 8pm–at a monthly fixed rate of KRW9,000.

SK Telecom said data consumed during these hours accounts for as much as 20 per cent of its total daily traffic. The average commute in South Korea is estimated to be 55 minutes and the number of people who spend more than an hour travelling to work has increased 35 per cent over the last decade, according to Statistics Korea and the Korea Transport Institute.

The 24-Hour Data Double Option add-on, priced at KRW 3,500, allows the user to be charged for just 50 per cent of the data they use within 24 hours of activating the service. SK Telecom said that this option is suitable for subscribers who need immediate short term access to high volumes of data, to watch sports games in ultra high definition or download large files.

The 9th annual LTE Asia conference is taking place on the 15th-17th September 2014 at the Suntec, Singapore. Click here to download a brochure for the event.

“SK Telecom has decided to introduce unlimited LTE data plans as well as optional plans designed for specific needs in order to further enrich customer’s mobile experience,” said Yoon Won-young, EVP and head of marketing.

“We will continue to carefully study our customers’ interests and needs, and analyse their usage patterns to come up with better products and services that deliver greater value and benefits to our customers.”

In January, SK Telecom announced it has successfully developed LTE-Advanced tri-band carrier aggregation technology to ease network congestion in built up areas in South Korea. It followed the announcement by announcing plans to extend its LTE and LTE-A networks by building additional base stations using the 1.8GHz band by the end of this year.

Then in February, the operator launched a platform that it says will provide real time information on what its customers are doing. The Context Platform uses data collected by a customer’s smartphone via its camera, GPS, sensors and wifi to discover contextual information about that subscriber.

Telecoms.com

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Google patent offers shoppers driverless taxis

Google has been awarded a patent for an advertising service that could see businesses subsidise the cost of autonomous transport systems to get customers to their physical store.

The system will take into account the potential cost and benefit to the advertiser and weigh up factors such as the consumer’s location and their alternative possible modes of transport to assess how much of a barrier transportation is to the consumer. Google said it would also consider how much the retailer’s rivals would be willing to pay to have a consumer transported to their own business.

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Since Google showcased its driverless car technology in 2011, momentum behind self-driving cars has grown. The US state of Nevada passed a law in March 2012 allowing the operation of autonomous cars in the state, a ruling that was followed by Florida’s courts a month later.

Last month, the UK government also announced that it is looking to foster the development of driverless car technology and will offer a £10m prize fund for a town or city to become a testing ground for driverless cars.

In September 2012, the Institute of Electrical and Electronics Engineers forecast that by the year 2040, driverless cars will account for up to 75 per cent of cars on the road worldwide.

Earlier this month, Google banded together leading tech firms and car makers to create an industry alliance aimed at bringing its Android platform into connected cars. Audi, GM, Honda, Hyundai and Nvidia have joined Google to form the Open Automotive Alliance (OAA).

Telecoms.com