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Wireless Carrier Strategies and Growth Opportunities in Mobile Business-to-Employee (B2E) Apps

NEW YORK , Oct. In North America , wireless carriers continue to act as a major channel for promoting and reselling mobile business-to-employee (B2E) software applications. In fact, these mobile B2E apps have evolved to become a key strategic offering in wireless carrier portfolios. Carriers assume that the sale of these mobile worker apps will open up increased opportunities to sell their more profitable core and adjacent services, such as new voice communications products, managed services, etc. However, while overall mobile B2E app deployments are on a strong growth trajectory in the U.S. and Canada , challenges for carriers persist.

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These include a weakening in the carriers’ popularity as a mobile apps partner in today’s business sector. This study examines U.S. and Canadian carrier strategies, challenges, and portfolios. Key market trends and issues, the competitive landscape, and potential growth opportunities are discussed. Survey results regarding North American business preferences, plans, and demand for mobile worker apps and wireless carrier partners are also charted and analyzed.

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ReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need – instantly, in one place. andnbsp;

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Cellular News

The C-RAN (Centralized Radio Access Network) Ecosystem: 2017 – 2030 – Opportunities, Challenges, Strategies and Forecasts

Centralized RAN or C-RAN is an architectural shift in RAN (Radio Access Network) design, where the bulk of baseband processing is centralized and aggregated for a large number of distributed radio nodes. In comparison to standalone clusters of base stations, C-RAN provides significant performance and economic benefits such as baseband pooling, enhanced coordination between cells, virtualization, network extensibility, smaller deployment footprint and reduced power consumption.

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Initially popularized by Japanese and South Korean mobile operators, C-RAN technology is beginning to gain momentum worldwide with major tier 1 operators – including Verizon Communications, ATandamp;T, Sprint, China Mobile, Vodafone, TIM (Telecom Italia Mobile), Orange and Telefónica – seeking to leverage the benefits of centralized baseband processing.

SNS Research estimates that global investments in C-RAN architecture networks will reach nearly $ 9 Billion by the end of 2017. The market is further expected to grow at a CAGR of approximately 24% between 2017 and 2020. These investments will include spending on RRHs (Remote Radio Heads), BBUs (Baseband Units) and fronthaul transport network equipment.

The “C-RAN (Centralized Radio Access Network) Ecosystem: 2017 – 2030 – Opportunities, Challenges, Strategies andamp; Forecasts” report presents an in-depth assessment of the C-RAN ecosystem including enabling technologies, key trends, market drivers, challenges, standardization, regulatory landscape, deployment models, operator case studies, opportunities, future roadmap, value chain, ecosystem player profiles and strategies. The report also presents forecasts for C-RAN infrastructure investments from 2017 till 2030. The forecasts cover 3 individual submarkets and 6 regions.

The report comes with an associated Excel datasheet suite covering quantitative data from all numeric forecasts presented in the report.

Topics Covered
The report covers the following topics:
- C-RAN ecosystem
- Market drivers and barriers
- Key architectural components (RRH, BBU and fronthaul)
- Competing RAN architectures including traditional macrocell base stations, standalone small cells and DAS (Distributed Antenna Systems)
- Key trends including baseband functional splitting, enterprise RAN, vRAN (Virtualized RAN)/Cloud RAN, MEC (Mobile Edge Computing) and RANaaS (RAN-as-a-Service)
- Fronthaul networking technologies and interface options
- C-RAN deployment models and mobile operator case studies
- Regulatory landscape and standardization
- Industry roadmap and value chain
- Profiles and strategies of over 230 leading ecosystem players including enabling technology providers, radio equipment suppliers, BBU vendors, fronthaul network equipment vendors and mobile operators
- Strategic recommendations for ecosystem players including C-RAN solution providers and mobile operators
- Market analysis and forecasts from 2017 till 2030

Forecast Segmentation
Market forecasts are provided for each of the following submarkets and their subcategories:

Submarket Segmentation
- RRHs (Remote Radio Heads)
- BBUs (Baseband Units)
- Fronthaul

Air Interface Technology Segmentation
- 3G andamp; LTE
- 5G NR (New Radio)

Network Architecture Segmentation
- Non-Virtualized C-RAN
- vRAN/Cloud RAN

Deployment Model Segmentation
- Indoor
- Outdoor

Cell Size Segmentation
- Small Cells
- Macrocells

Fronthaul Transport Network Technology Segmentation
- Dedicated Fiber
- WDM (Wavelength Division Multiplexing)
- OTN (Optical Transport Network)
- PON (Passive Optical Network)
- Ethernet
- Microwave
- Millimeter Wave
- G.Fast andamp; Others

Regional Markets
- Asia Pacific
- Eastern Europe
- Middle East andamp; Africa
- Latin andamp; Central America
- North America
- Western Europe

Key Questions Answered
The report provides answers to the following key questions:
- How big is the C-RAN opportunity?
- What trends, challenges and barriers are influencing its growth?
- How is the ecosystem evolving by segment and region?
- What will the market size be in 2020 and at what rate will it grow?
- Which submarkets will see the highest percentage of growth?
- How can C-RAN facilitate the management of interference and LTE-Advanced features such as CoMP (Coordinated Multi-Point)?
- What are the benefits and drawbacks of each baseband functional split option?
- How can C-RAN reduce the TCO (Total Cost of Ownership) of RAN deployments?
- What are the prospects of wireless fronthaul technologies?
- Is Ethernet a feasible solution for fronthaul networking?
- How big is the market for vRAN/Cloud RAN networks?
- How can mobile operators future-proof their RAN investments for 5G upgrades?
- Who are the key market players and what are their strategies?
- What strategies should C-RAN solution providers and mobile operators adopt to remain competitive?

Key Findings
The report has the following key findings:
- Expected to reach nearly $ 9 Billion in global spending by the end of 2017, C-RAN is increasingly becoming the preferred approach to deploy future mobile networks. The market is further expected to grow at a CAGR of approximately 24% between 2017 and 2020.
- Small cells are also beginning to be deployed in a C-RAN architecture to leverage the benefits of resource pooling and multi-cell coordination. This trend is particularly prevalent in the indoor and enterprise segments, with a number of dedicated vendor solutions such as CommScope’s OneCell, SpiderCloud’s E-RAN, Ericsson’s Radio Dot, and Huawei’s LampSite.
- Mobile operators are exploring multiple baseband functional split options for C-RAN implementation, as they seek to ease the transition to 5G networks while reducing fronthaul costs.
- By the end of 2020, SNS Research estimates that vRAN/Cloud RAN deployments with virtualized baseband processing will account for nearly 20% of all C-RAN investments.
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About Reportlinker
ReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need – instantly, in one place.

Contact Clare:
US: (339)-368-6001
Intl: +1 339-368-6001 Click here for more.

Cellular News

US $2.9 Billion Market Opportunities for LTE Vendors in Mining Sector

andnbsp;ABI Research predicts that over US $ 2.9 billion , 1.5% out of total mining CAPEX, will be spent by the mining sector on private network in 2022, led by demand for wireless broadband technology, such as private LTE and Wi-Fi mesh. These wireless technologies support driverless trucks, trains and drills in mines, introducing cost efficiency and operational safety, while making modern mines safer, smarter, and more autonomous. Click here for more.

Cellular News

KPN eyes opportunities in healthcare

KPN has announced a strategic alliance with on-site wireless communications solutions provider Ascom Wireless Solutions

KPN has announced a strategic alliance with on-site wireless communications solutions provider Ascom Wireless Solutions

Dutch operator group KPN has announced a strategic alliance with Ascom Wireless Solutions that will see the two firms develop joint offerings for the healthcare segment.

KPN said the partnership will focus on cellular  technology and will develop and integrate applications with devices as well as providing implementation and maintenance services.

“For a number of years, the healthcare industry has been ambivalent to the use of cellular technology,” the two said in a statement. “Many hospitals have had total bans on the use of cell phones. This is now more or less a thing of the past. At the same time, smart devices are making rapid advances in the professional domain. In the light of these developments, the alliance is a natural way forward for both Ascom and KPN.”

KPN said that the alliance represents opportunities in a vertical segment with high value-added services. In 2008, the operator established a dedicated healthcare vertical with 150 employees, providing a range of services tailor-made for the healthcare industry. The operator offers connectivity for voice and data, integration services, hosting, consultancy and a cloud based service specifically designed for the healthcare segment.  Ascom said that it has also allocated a significant amount of resources for research and development.

“In the Dutch healthcare sector, there is a growing demand for increased productivity and cost-efficiency, in order to keep the Dutch healthcare affordable and available for everyone,” said Monique Philippens, managing director of the Healthcare vertical of KPN. “At the same time mobile technology offers the possibilities for more innovative solutions. That is why we work with best in class partners like Ascom to achieve these end customers’ goals.”

KPN is not the first telco to investigate the revenue potential of the health sector Telefónica and Orange have both made high profile moves in the health vertical, although Telefónica’s UK operation O2 pulled the plug on its B2C health offerings in July this year.

Android Open Source Market Opportunities Shrinking as Android One Becomes Viable Market Contender

While major Chinese vendors are continuing to witness solid volume growth, the market region could be on the cusp of a change as Google Android regains momentum Click here for more.

Cellular News

Head of customer experience, Virgin Media, UK: “Big data can help better explore vast opportunities the digital world creates”

Paul Elworthy, head of customer experience for Virgin Media, UK

Paul Elworthy, head of customer experience for Virgin Media, UK

Paul Elworthy, head of customer experience for Virgin Media, UK is speaking at the Broadband World Forum, taking place on the 22nd – 24th October 2013 at the RAI Exhibition and Convention Centre, Amsterdam. Ahead of the show we speak to him about how Virgin Media is looking to enhance the customer experience of its Broadband customers.

What impact is new technology having on how you interact with your customers?

There are two main areas that technology is really influencing how we interact with customers. Firstly the growth of online communication channels – in particular social media – is having a transformative effect. Social channels provide amazing opportunities to not just serve customers via their channel of choice but also to amplify the brand across large customer segments. Clearly with this opportunity come risks – any mistake can rapidly gain an audience. But for those organisations that have customer experience at the heart of what they do, like Virgin Media, making your brand and attitude more visible is a massive opportunity.

Secondly we have a huge amount of data about the products we provide and customer feedback. Over the last few years we’ve been working hard to ensure that data works harder for us across the business – improving the performance of our products, targeting resource, increasing efficiencies across our marketing, sales and retention channels and improving the support experience.

How do you look to differentiate your customer experience from that of your main rivals?

Virgin Media’s customer experience is rooted in our three strategic assets – our people, our brand and our network. The Virgin brand has always had the customer at its heart, and delivering the great customer experiences that we’ve all come to expect from Virgin brands relies on having a really engaged bunch of people working together for customers and shareholders. We’re proud to have some of the highest people engagement scores in the industry. This really matters. When you combine these elements with our powerful fibre optic network, we’re in a unique position to deliver the products and services that make a real difference to people’s lives. So, in that respect, differentiated customer experience is at the heart of our proposition. The job of our product, service and customer experience teams is ‘simply’ to optimise those assets to deliver great customer experiences consistently, day in, day out.


The Broadband World Forum is taking place on the 22nd – 24th October 2013 at the RAI Exhibition and Convention Centre, Amsterdam. Click here to download a brochure for the event.

Where has the industry as a whole gone wrong with regards to the customer experience in the past and how can it look to improve?

Failure to deliver great customer experience comes from a number of areas; failure to listen properly to what customers are saying; failure to effectively analyse that insight for meaningful outputs; failure to apply that insight systematically and consistently through all product and service development; and finally, failure to give the customer a seat on the Board i.e. by not including customer measures, like Net Promoter Score (NPS), in core business performance metrics and reward structures. Sounds simple – but as we all know it isn’t!

“Dial 1 for this, Dial 2 for that”. Do you see a future where you’ll ever be able to move away from this sort of phone system?

Yes. We have already deployed intelligence into our IVR systems to identify why a customer may be calling and therefore route them intelligently. Is there opportunity to do more? – of course. We’re already exploring new call routing and auto-diagnostic technologies which will over time reduce the overhead on customers to manually route via IVR. It takes time – but it will happen.

How do you manage customer expectations when their broadband speeds don’t match what they were expecting?

Our fibre optic network means we deliver against our advertised headline speeds. In fact, independent testing by Ofcom shows we often deliver speeds faster than advertised and our customers typically receive 90 per cent of the advertised ‘up to’ broadband speeds, far out-performing our competition. We’ve also invested significantly in developing our in-home wireless capabilities. Our new Super Hub 2 has gone through independent testing with Bristol University who found it out-performed all our other competitors’ kit.

We also have extensive online assets, including videos and articles, helping our customers get the most out of their broadband. This is a really key point – the vast majority of issues affecting speed for customers are actually down to factors within the home such as the wireless signal being interfered with, so we have invested heavily in customer education material like this to help them get the most out of an increasingly complex digital world.

Free tech support is on-tap including free engineer call out if it’s a network issue. And if we find that the customer has problems rooted in their device we have tech support teams that can go in and fix problems for them remotely.

How is the use of “big data” enhancing what you can learn about your customers?

We obviously have a huge amount of customer feedback and product performance data, so our focus has been on how we bring that data together and leverage it to improve the product and service experience. Also, we’re increasing our capability to combine operational and product data points with customer NPS and Voice of our Customer data. Having this 360 degree view across cause and effect helps us focus on what matters most. We are also starting to explore how big data can help our customers better explore the vast opportunities the digital world creates in the same way Virgin Media TiVo helps our customers explore the vast choices they now have in the world of digital entertainment.

What is going to be the biggest change for customer experience in the next five years?

For organisations where customer experience is well established we’re likely to see a move beyond delivering the basics brilliantly to how customer experience can be used to further differentiate and switch on promoters and advocates. Creating stand-out experiences that customers want to talk about.

What are you most looking forward to about attending the Broadband World Forum?

Meeting up with colleagues old and new around the industry, to share stories, experiences – and hopefully a beer or two!

And finally – Have you ever actually read Virgin Media’s, or indeed anyone’s entire ‘Terms and Conditions’?

Yes I have. And just in case our legal team are reading this – it’s a beautiful piece of work!

Roadmap Drives IoT Ecosystem and Creates New Opportunities in Malaysia

The Ministry of Science, Technology and Innovation (MOSTI) and MIMOS Bhd have launched the National Internet of Things (IoT) Strategic Roadmap to take the lead in accelerating IoT adoption in Malaysia. Click here for more.

Cellular News

M2M and IoT in Saudi Arabia: How Can Telcos Capitalize on Opportunities?

The popularity of machine-to-machine (M2M) and Internet of Things (IoT) applications is growing across Saudi organizations, especially with the increasing number of offerings emerging from systems integrators and telcos. Click here for more.

Cellular News

Great opportunities for women in Middle East mobile market

The study found strong opportunities for women in the Middle East

Middle Eastern and African mobile operators stand to make gains from employing more women in their retail chains, including higher revenue potential through improved sales, stronger brand imaging and access to untapped markets. The findings come from a report undertaken by the Cherie Blair Foundation for Women, regional carrier STC and market research firm TNS.

According to the report, mobile retail sales present a flexible and relatively easy business opportunity for women entrepreneurs, although the findings reveal regional variations in women’s participation in the mobile value chain. In India, Indonesia and the Middle East, it was found that the majority of participants in the mobile value chain were male, while in Africa and the Philippines most mobile vendors were found to be women, although the majority are working at the micro-level.

The study drew participation from several mobile network operators, distributors, vendors and other industry stakeholders across 11 markets including Bahrain, Cote d’Ivoire, Ghana, India, Indonesia, Nigeria, Qatar, South Africa, Tanzania, the Philippines and Uganda.

The researchers cite Vodafone Qatar’s ‘Al-Johara’ scheme as an example of the benefits of such collaboration. In the context of Qatar, where cultural considerations may limit the participatory options of women in the nation’s mobile value chain, ‘Al-Johara’ provides women with training, leading to increased skills for the women and increased sales for Vodafone Qatar.

Yet noting that statistics in this domain are hard to come by, the report urges mobile network operators and distributors to build a business case by collecting data on the performance of their retail agents from a gender perspective. Governments and NGOs are encouraged to work together to create targeted initiatives to drive female participation in the mobile value chain.

Commenting on the findings of the study, Cherie Blair, said: “Women entrepreneurs stand to gain a great deal from selling mobile products. Setting up a mobile sales business is relatively easy and has a flexibility that suits the way many women live their lives. But there is also a real business case for mobile operators to include women in mobile value chains, as they offer significant advantages such as better branding and access to new markets.” – telecoms industry news, analysis and opinion

Wearable Electronics Bring Opportunities for Sensors After Smartphones and Tablets

The wearable devices space is viewed as the next goldmine of opportunity for sensor manufacturers as profits shrink in the smartphone and tablet segments. Click here for more.