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Operators’ BSS Strategies: Turning BSS agility into business ability


Operators’ BSS Strategies: Turning BSS agility into business ability

The pace of innovation has increased by an order of magnitude and will continue to accelerate for the foreseeable future. Yet operators bear the burden of legacy systems in their BSS environments that may apply limitations to their agility.

During March 2014, Intelligence surveyed over 100 network operators and found an almost universal conviction that the agility of an operator is largely tied to the agility of the BSS systems it relies upon.

In total 86 per cent of respondents either Agree or Strongly Agree that current market conditions require increasingly agile BSS systems that give operators the ability to provide service diversity and a faster time to market.

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Wireless Carrier Strategies and Growth Opportunities in Mobile Business-to-Employee (B2E) Apps

NEW YORK , Oct. In North America , wireless carriers continue to act as a major channel for promoting and reselling mobile business-to-employee (B2E) software applications. In fact, these mobile B2E apps have evolved to become a key strategic offering in wireless carrier portfolios. Carriers assume that the sale of these mobile worker apps will open up increased opportunities to sell their more profitable core and adjacent services, such as new voice communications products, managed services, etc. However, while overall mobile B2E app deployments are on a strong growth trajectory in the U.S. and Canada , challenges for carriers persist.

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These include a weakening in the carriers’ popularity as a mobile apps partner in today’s business sector. This study examines U.S. and Canadian carrier strategies, challenges, and portfolios. Key market trends and issues, the competitive landscape, and potential growth opportunities are discussed. Survey results regarding North American business preferences, plans, and demand for mobile worker apps and wireless carrier partners are also charted and analyzed.

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Cellular News

The C-RAN (Centralized Radio Access Network) Ecosystem: 2017 – 2030 – Opportunities, Challenges, Strategies and Forecasts

Centralized RAN or C-RAN is an architectural shift in RAN (Radio Access Network) design, where the bulk of baseband processing is centralized and aggregated for a large number of distributed radio nodes. In comparison to standalone clusters of base stations, C-RAN provides significant performance and economic benefits such as baseband pooling, enhanced coordination between cells, virtualization, network extensibility, smaller deployment footprint and reduced power consumption.

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Initially popularized by Japanese and South Korean mobile operators, C-RAN technology is beginning to gain momentum worldwide with major tier 1 operators – including Verizon Communications, ATandamp;T, Sprint, China Mobile, Vodafone, TIM (Telecom Italia Mobile), Orange and Telefónica – seeking to leverage the benefits of centralized baseband processing.

SNS Research estimates that global investments in C-RAN architecture networks will reach nearly $ 9 Billion by the end of 2017. The market is further expected to grow at a CAGR of approximately 24% between 2017 and 2020. These investments will include spending on RRHs (Remote Radio Heads), BBUs (Baseband Units) and fronthaul transport network equipment.

The “C-RAN (Centralized Radio Access Network) Ecosystem: 2017 – 2030 – Opportunities, Challenges, Strategies andamp; Forecasts” report presents an in-depth assessment of the C-RAN ecosystem including enabling technologies, key trends, market drivers, challenges, standardization, regulatory landscape, deployment models, operator case studies, opportunities, future roadmap, value chain, ecosystem player profiles and strategies. The report also presents forecasts for C-RAN infrastructure investments from 2017 till 2030. The forecasts cover 3 individual submarkets and 6 regions.

The report comes with an associated Excel datasheet suite covering quantitative data from all numeric forecasts presented in the report.

Topics Covered
The report covers the following topics:
- C-RAN ecosystem
- Market drivers and barriers
- Key architectural components (RRH, BBU and fronthaul)
- Competing RAN architectures including traditional macrocell base stations, standalone small cells and DAS (Distributed Antenna Systems)
- Key trends including baseband functional splitting, enterprise RAN, vRAN (Virtualized RAN)/Cloud RAN, MEC (Mobile Edge Computing) and RANaaS (RAN-as-a-Service)
- Fronthaul networking technologies and interface options
- C-RAN deployment models and mobile operator case studies
- Regulatory landscape and standardization
- Industry roadmap and value chain
- Profiles and strategies of over 230 leading ecosystem players including enabling technology providers, radio equipment suppliers, BBU vendors, fronthaul network equipment vendors and mobile operators
- Strategic recommendations for ecosystem players including C-RAN solution providers and mobile operators
- Market analysis and forecasts from 2017 till 2030

Forecast Segmentation
Market forecasts are provided for each of the following submarkets and their subcategories:

Submarket Segmentation
- RRHs (Remote Radio Heads)
- BBUs (Baseband Units)
- Fronthaul

Air Interface Technology Segmentation
- 3G andamp; LTE
- 5G NR (New Radio)

Network Architecture Segmentation
- Non-Virtualized C-RAN
- vRAN/Cloud RAN

Deployment Model Segmentation
- Indoor
- Outdoor

Cell Size Segmentation
- Small Cells
- Macrocells

Fronthaul Transport Network Technology Segmentation
- Dedicated Fiber
- WDM (Wavelength Division Multiplexing)
- OTN (Optical Transport Network)
- PON (Passive Optical Network)
- Ethernet
- Microwave
- Millimeter Wave
- G.Fast andamp; Others

Regional Markets
- Asia Pacific
- Eastern Europe
- Middle East andamp; Africa
- Latin andamp; Central America
- North America
- Western Europe

Key Questions Answered
The report provides answers to the following key questions:
- How big is the C-RAN opportunity?
- What trends, challenges and barriers are influencing its growth?
- How is the ecosystem evolving by segment and region?
- What will the market size be in 2020 and at what rate will it grow?
- Which submarkets will see the highest percentage of growth?
- How can C-RAN facilitate the management of interference and LTE-Advanced features such as CoMP (Coordinated Multi-Point)?
- What are the benefits and drawbacks of each baseband functional split option?
- How can C-RAN reduce the TCO (Total Cost of Ownership) of RAN deployments?
- What are the prospects of wireless fronthaul technologies?
- Is Ethernet a feasible solution for fronthaul networking?
- How big is the market for vRAN/Cloud RAN networks?
- How can mobile operators future-proof their RAN investments for 5G upgrades?
- Who are the key market players and what are their strategies?
- What strategies should C-RAN solution providers and mobile operators adopt to remain competitive?

Key Findings
The report has the following key findings:
- Expected to reach nearly $ 9 Billion in global spending by the end of 2017, C-RAN is increasingly becoming the preferred approach to deploy future mobile networks. The market is further expected to grow at a CAGR of approximately 24% between 2017 and 2020.
- Small cells are also beginning to be deployed in a C-RAN architecture to leverage the benefits of resource pooling and multi-cell coordination. This trend is particularly prevalent in the indoor and enterprise segments, with a number of dedicated vendor solutions such as CommScope’s OneCell, SpiderCloud’s E-RAN, Ericsson’s Radio Dot, and Huawei’s LampSite.
- Mobile operators are exploring multiple baseband functional split options for C-RAN implementation, as they seek to ease the transition to 5G networks while reducing fronthaul costs.
- By the end of 2020, SNS Research estimates that vRAN/Cloud RAN deployments with virtualized baseband processing will account for nearly 20% of all C-RAN investments.
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ReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need – instantly, in one place.

Contact Clare:
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Intl: +1 339-368-6001 Click here for more.

Cellular News

Operators can monetise OTT through cloud hosting strategies

Gordon Rawling, director of EMEA  marketing, Oracle Communications

Gordon Rawling, director of EMEA marketing, Oracle Communications

Voracious consumer appetite for Over the Top (OTT) technologies has bred an exceptionally chaotic telecommunications environment, and has ignited a heated battle for market share. In fact, a recent Ovum analysis predicted that telcos will lose $ 54bn in SMS revenues by 2016, as a growing portion of the public turns to OTT communications.

With consumers already favouring free internet calling platforms and social messaging services like WhatsApp in favour of traditional telecoms offerings, Communications Service Providers (CSPs) are suffering huge revenue losses and struggling to manage this shift in core market values.

In response to the success of OTT providers, some CSPs have pegged these developers as “parasites” that feed off their networks and offer nothing in return. While it seems they have already lost the battle, however, service providers do have options that will help them adapt and find success in the OTT era, particularly by capitalising on their Infrastructure as a Service (IaaS) cloud hosting solutions. So how can CSPs make the most of their network assets and cloud-based resources to generate new revenue streams in this unfamiliar arena?

To begin, service providers have an opportunity to capitalise on the move from physical to IP networks by developing OTT partnership strategies that make the most of this next generation technology. In addition, armed with superior quality of service and unparalleled adeptness at securely managing consumer data, CSPs are well-equipped to spearhead the next phase of the OTT/LTE movement and entice developers with attractive cloud partnership options.  By opening a dialogue with OTT providers, service providers can then work together with them to develop exceptional applications for their customers. Developers that enter partnerships with CSPs can in turn benefit from superior network resources to achieve success and reach a larger number of users with their offerings. Together, these conditions add up to improved customer service all-around.

For CSPs, this means providing OTT providers with a platform on which they can develop their applications while at the same time benefitting from the core network values of operability, security, and reliability that only service providers can provide. By hosting OTT apps on IaaS platforms, for example, CSPs will allow developers to create applications for their customers without having to invest in heavy network infrastructure. In this win-win scenario, CSPs can monetise the cloud as a venue for innovative service development, while OTT providers can side-step the investment into expensive in-house servers and take advantage of CSPs’ network quality to develop the most engaging, scalable applications possible.

Service providers may prefer to take matters into their own hands, and continue to work against OTT developers rather than embracing the potential of partnership agreements. But recent attempts by CSPs to offer customers their own competing applications, as Telefonica Digital did with its Tu Me rich communications service, have failed. In fact, the telco’s innovation arm took down Tu Me only a year after its inception following disappointing results. In light of this, it would seem that for service providers looking to get their profits up, collaborating with innovative OTT developers is a more attractive course of action.

The possibilities in this domain have already begun to infiltrate discussions across the industry, as CSPs look to regain forward momentum with their cloud offerings. For example, at the Telco Cloud World Forum to be held in Munich next year, topics on the proposed agenda focus in large part on how service providers can profit from leasing IaaS solutions to developing businesses. To add to that, a recent whitepaper by Informa Telecoms & Media reveals that CSPs have invested close to 20 per cent of their expansion efforts into launching IaaS services for both consumers and businesses.

Many service providers already possess the infrastructure required to host OTT development on their cloud. Vodafone, a leading UK telecoms provider, leases IaaS solutions to small and medium enterprises looking to expand; by allowing them to steer their investments towards revenue generating strategies rather than on expensive IT infrastructure, Vodafone provides businesses with a significant cost-cutting opportunity. In addition, because CSPs uphold an exceptionally high level of data security, their clouds present a particularly attractive space for OTT providers looking to develop a competitive edge in the fast-moving applications market.

With these attractive platforms at their disposal, CSPs are well-positioned to form profitable relationships with today’s applications developers. OTT providers hoping to break the “next big app” face a difficult road to success, as low barriers to entry have flooded the OTT market with an overwhelming number of offerings. Developers looking to differentiate themselves with superior products and service have a lot to gain by using CSPs’ IaaS hosting services.

Service providers can extract additional value from their relationships with developers in the cloud by employing a network application program interface (API) tool to fuel demand for high-level policy management services. An open API resource serves as an interface for partner management, and makes service providers the gatekeepers of network priority among their OTT collaborators. By structuring their service offerings to favour higher paying developers with premium service packages, CSPs can drive competition between their collaborators and create a new micro-market in the network cloud space. By facilitating initiatives such as this one, network API tools give service providers the means to develop yet another successful revenue stream in the OTT space.

In addition to this outlook for sustained income, CSPs also stand to gain by requiring supplementary fees from subscribers at the onset of their IaaS migration. Developers moving to a service provider’s cloud will likely rely on high-level support from IT experts to facilitate the move. By offering this service themselves as an add-on to their IaaS offerings, CSPs stand to further capitalise on their in-house expertise.

There is no doubt that OTT technology has cast a large shadow over traditional forms of communication in the telecommunications industry. With free instant messaging services and IP communications applications winning over a growing base of money-conscious consumers, CSPs are eager to regain their foothold in a rapidly evolving market. By adopting a powerful and well thought-out IaaS cloud hosting strategy, service providers can bank on their superior network assets to develop mutually beneficial relationships with developers.  This collaborative spirit will transform the battle for market share into a productive race for innovative application development that will yield profits for CSPs and OTT providers alike, and promote top-level service for mobile customers.

Gordon Rawling, director of EMEA marketing, Oracle

7 strategies to increase smartphone sales in Africa

Annual smartphone sales in Africa and the Middle East are forecast to grow by a CAGR of 15% to reach 238 million units by 2020. Click here for more.

Cellular News

Alcatel-Lucent: Evolution of pricing strategies

Steffen Paulus, director, product marketing for policy, charging and network analytics at Alcatel-Lucent, explains how LTE usage and adoption by consumers affects operators’  pricing strategies.

EY and Ericsson study maps successful mobile operator strategies

With traditional revenues under pressure and mobile data use soaring, operators have been forced to evolve both their networks and their business models. Some have been more successful than others. Click here for more.

Cellular News

Ovum Survey Highlights Impact of A2P SMS Price Strategies on Market Growth

Mobile network operators (MNOs) are not currently realizing full revenue or growth potential due to inappropriately pricing A2P SMS for each marketplace, Click here for more.


Smartphone Adoption Forcing Expansion of Mobility Strategies

While mobility form factor is getting thinner, as seen at 2012 International CES, worldwide business smartphone shipment statistics continue to grow at impressive rates. Click here for more.


Key Strategies To Unleash Roaming Profits Through Signaling

Armed with smartphones and tablets, consumers are demanding constant connectivity and consistently high quality of service, anytime and anywhere, at home and abroad. As a result, roaming traffic is expected to grow rapidly. Will your roaming profits grow as well?  

The signaling network – the nervous system of an operator’s international and roaming business – also holds significant profit drivers for the roaming business. How can you uncover these opportunities to optimize roaming profits?

This paper explores these opportunities and provides specific strategies you can employ to unleash new roaming profits through signaling.

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