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Billaway Launches andquot;Real Time Redemptionandquot; – Enabling Consumers to Take a Survey, Earn Money and Apply it to Free Airtime Instantly

Consumers using the Billaway platform through our clients, such as BBM Rewards can now immediately turn the credits they earn when they respond to surveys into free airtime. This instant redemption feature increases the overall customer experience by rewarding consumers with free mobile airtime as they need it.andnbsp; Click here for more.

Cellular News

NFC mobile payments 2 – 5 years out says survey

Some handset vendors are now starting to introduce NFC to their portfolios

A survey carried out at MWC by mobile commerce and messaging specialist Sybase 365 has found that 81 per cent of mobile industry executives believe that NFC will not emerge as a driver for mass adoption of mobile payment services for another two to five years. Less than ten per cent of delegates polled said they believed that NFC payments would become mainstream in the next year.

Mobile payment was one of the hot topics for MWC 2012, and a wide range of initiatives from the relevant sectors are now coming to fruition.  But there is still a need for consumer education around the convenience and benefits of  mobile payment offerings, Sybase365 found.

The firm said that 38 per cent of respondents believed that consumer concern over the security of personal financial information exchanged during mobile transactions will represent the most significant barrier to widespread adoption of mobile payments.

The same number expressed concerns around the development of standards and the need for collaboration between the different stakeholders in the mobile payment ecosystem.

“Material advances for mobile payments will only come about when banks, operators and retailers can converge on a business model, and with it true industry interoperability, leading to a widely embraced mobile payments system,” said John Sims, president of Sybase 365. and Mobile Communications International will be running a special focus on Mobile Financial Services in April. To get involved tweet us at @TelecomsHibberd, @TelecomsJames and @TelecomsSahota or email us at – telecoms industry news, analysis and opinion

ABI Research B2B Survey Finds 62% of Technology Implementers Not Ready to Deploy 5G

andnbsp;In a recent B2B technology survey that studies 455 U.S.-based companies across nine verticals, ABI Research finds that 62% of respondents do not plan to deploy 5G technology in the coming years. The report uncovers a severe discord between 5G market hype and the commercial industry’s readiness to deploy the technology, with nearly all respondents who plan to one day incorporate 5G technology into their business models citing that they are in the early investigation phase. Click here for more.

Cellular News

Survey suggests LTE roaming premiums could be short-lived

Only around a fifth of respondents to the Intelligence Industry Survey 2014 strongly believe that mobile operators are justified in charging LTE roaming at a premium to other roaming services. But even fewer expect that specialist roaming providers will come to dominate the retail roaming market, suggesting that mobile operators will continue to derive vital revenues from roaming, despite pressure on tariffs from competition and regulation.

Price is expected to remain an important competitive differentiator in LTE roaming, although not the most important. We asked respondents to rate a number of competitive differentiators for roaming services on the same one to seven scale (where seven was extremely effective). Of the six options provided, price differentiation was ranked fourth by respondents in total and third by operator respondents.

It was nonetheless rated highly, with 41.4 per cent of respondents (and 44.4 per cent of operator respondents) scoring it six or seven. Judged most effective, and given a six or seven rating by half of respondents, was service continuity. Close behind, and reflecting responses to an earlier question, was guaranteed Qos (48.6 per cent), followed by integration with wifi (44.7 per cent; this was ranked fourth by operator respondents, given a high rating by 39.7 per cent). Judged least effective, with a high rating from 25.6 per cent of respondents, was geographical differentiation.

How effective do you believe the following differentiators are for operators providing LTE roaming? Where is extremely effective.

How effective do you believe the following differentiators are for operators providing LTE roaming? Where is extremely effective.

We asked respondents to rate eight potential charging models for LTE roaming services in terms of their benefit to the mobile operator. See the story here.

Chris Lennartz, head of mobile services at KPN-owned IPX provider iBasis suggests these results highlight the importance of the IPX model. “LTE Roaming will be limited initially to data roaming but, soon afterwards, delay- and error-critical services like VoLTE, RCS, video, M2M will follow, in order to provide Multi-Service Continuity in the transition to all-IP,” he says. “IPX has been designed to assign differentiated quality levels to specific services over one integrated pipe, using virtual links that can be managed separately. As this model works end-to-end, operators can start introducing a variety of services assigning the QoS they require.”

LTE roaming will not differ from earlier roaming simply in terms of service and business models. With a new signalling paradigm and the opportunity to address the inelegance of earlier approaches to routing there will be some key technological changes as well.

What do you believe will be the revenue and traffic impact of the European Commission's proposed removal of roaming premiums within the EU?

What do you believe will be the revenue and traffic impact of the European Commission’s proposed removal of roaming premiums within the EU?

The 2014 Intelligence Global Industry Survey drew responses from more than 2,000 industry professionals, including more than 700 operator representatives. The full report from the survey will be made available in mid-February. You can register to receive the report here.

Mobile operators best fit for public wifi provision says survey

Workers_380x2351.jpgTelecoms operators are the organisations with the best brands and market positions to offer a coherent, nationwide wifi service, according to data from the 2014 Intelligence Global Industry Survey. But while fixed and mobile operators generally rated themselves over one another in this regard, a significant portion from each category favoured the other.

More than 80 per cent of respondents to the 2014 Survey felt that telcos were the most natural providers of wifi, with 54.1 per cent identifying mobile operators and 26.4 per cent identifying fixed operators. Specialist wifi providers scored poorly, with only 10.5 per cent of the votes, with internet players a little further off the pace, with 9.1 per cent.

Among operators themselves the scores were unsurprisingly weighted even more in their favour. 61.2 per cent of mobile operators and 56.3 per cent of fixed operators rated themselves as the most natural providers of such a wifi service.

What is perhaps more interesting, however, is that almost one fifth (19.4 per cent) of mobile operators selected fixed operators as the best fit and one quarter of fixed operator respondents selected mobile operators. There is evidently mixed opinion among operators as to where the wifi proposition should most logically sit.

Dave Fraser, CEO of Devicescape, which  provides a curated amenity wifi network to mobile operators, told that the results chimed with a reassessment of wifi among the mobile operator community.

“Operator views on wifi have undergone a dramatic shift in recent years,” Fraser said. “Dismissal and even outright hostility towards wifi is being replaced by a creative urge to explore how it can be harnessed as a complement to existing network architectures.”

The 2014 Intelligence Global Industry Survey drew responses from more than 2,000 industry professionals, including more than 700 operator representatives. The full report from the survey will be made available in February. You can register to receive the report here.

Register to attend this forthcoming webinar for an EXCLUSIVE PREVIEW of the results from this section of the 2014 Intelligence Global Industry Survey. Industry Survey 2014

Over Half of UK Population Owns a Smartphone – Survey

Over half of the British population (50.3%) now owns a smartphone according to the latest data from Kantar Worldpanel ComTech. Click here for more.


Vodafone NZ Criticised in Customer Care Survey

In an industry that’s all about telecommunications, Consumer NZ members find it hard to get the big players to answer the phone. Click here for more.

Cellular News

Consumers “don’t care about privacy”, survey finds

The survey suggests consumers are happy to share personal data under the right circumstances.

The survey suggests consumers are happy to share personal data under the right circumstances.

Almost two thirds’ of consumers aged between 18 and 34 “don’t care about privacy”, with 59 per cent of those aged between 35 and 44  equally unconcerned, according to a report published today.

Research firm Coleman Parks conducted a survey of 3,900 consumers across 13 countries on behalf of BSS/OSS vendor Amdocs with a view to discovering how consumers feel about privacy. The survey revealed that consumers in developing markets care less about their personal data; on average around 80 per cent of consumers in the Philippines and Thailand claimed they do not care about their personal data, while consumers in Western Europe, the US and Russia were, in general, more concerned.

The research also found that 57 per cent of consumers are willing to share additional personal information, such as their location, their top five Facebook friends’ names and information about family members, in return for financial rewards or better service.

61 per cent of consumers would exchange personal data for improved network speed, while 65 per cent would do so for better pricing plans.54 per cent would even allow this data to be passed on to a third party, under the right conditions.

Although the findings have only just been published, the survey was conducted in April 2013; shortly before reports surfaced that the US National Security Agency has been collecting the call data of Verizon customers and has direct access to the systems of Google, Facebook, Apple and other US internet firms.

“I don’t know whether the results would change if we were to conduct the research again now,” said Alastair Hanlon, head of market insight and strategy. “The reason people were so upset is because they did not know it was happening. Our research shows that if people know their data is being collected by operators, they are comfortable with it.”

Hanlon added that customer data has potential to become a new “industry currency”.

“This new economy is driven by big data and can result in new revenue streams and improved ARPU for operators as well as a better customer experience.”

Survey Shows 17% of Consumers Plan to Purchase a Tablet in the Next 12 Months

As the slowdown in purchases of personal technology continues, a recent Gartner survey found that 17 percent of consumer respondents in mature markets intend to buy a tablet in the next 12 months. Click here for more.

Cellular News