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Quantzig Releases Three New Marketing Mix Modeling Studies to Help Companies Improve Marketing ROI

Identifying high-value customers and allocating marketing spend is challenging, and involves many variables. Marketing mix modeling uses analytics to determine an optimal marketing budget and quantify the contribution of marketing activities to sales. Global analytics and advisory firm Quantzig recently completed several marketing mix projects for companies across multiple industries, helping them improve ROI and incremental sales. Click here for more.

Cellular News

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