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Telefonica Deploys Aquto Sponsored Data Rewards Platform Across the Globe

Aquto, a specialist in sponsored data and data rewards, today announced a partnership with global mobile telecommunications provider Telefonica.andnbsp;The partnership brings Aquto’s data rewards service to millions of Telefonica subscribers, giving them access to more mobile data through sponsorships. Aquto works with some of the largest brands including The Coca-Cola Company, Banco Azteca, EasyTaxi and Mondelēz International to give users access to more mobile data.andnbsp; Click here for more.


Cellular News

Opera takes browser-based angle on sponsored data delivery

Opera is helping carriers deliver sponsored data

Opera is helping carriers deliver sponsored data

Norwegian software developer Opera Software on Friday introduced a new spin on the sponsored data model, giving operators a way of subsidising the cost of content delivery.

Sponsored Web Pass capitalises on Opera’s control of the browser on over 200 million devices worldwide, inserting an advertisement from a sponsor before allowing users to continue to certain content or a data allowance.

By way of example, a user can get “one day of mobile internet”, or “one hour of Twitter usage” sponsored by an advertiser, Opera said.

When the Sponsored Web Pass expires, users are given the option to continue browsing after purchasing a paid Web Pass, or to re-engage with different sponsors and continue browsing at no charge.

“Sponsored Web Pass gives operators a unique channel to partner with the advertisers and content providers who are already driving traffic across their networks, and helps both parties to participate in monetization of that traffic,” said Nuno Sitima, SVP of Business Development at Opera Software. “This is an excellent way for operators to bring new users onto the mobile internet while introducing them to new, easy-to-understand data packages.”

It was AT&T that recently made the industry’s first move on a sponsored data service, with an offering for advertisers that allows businesses to cover the transmission cost of content they provide to consumers.

The Sponsored Data service enables customers to view sponsored content and use apps over AT&T’s HSPA+ and LTE networks without that data usage coming out of their monthly wireless data plan.

Telecoms.com

Opera Offers Ad-Funded data packages for the mobile internet

Opera Software has launched an ad-funded mobile internet service that enables operators to team up with advertisers to sponsor the cost of customers’ mobile internet access, providing users with free mobile data. Click here for more.


cellular-news

Switch to U.S. Cellular and Get Unlimited Data and a Free iPhone 7

Now is a great time to get iPhone 7 on us. Just in time for summer and for a limited time, U.S. Cellular® is offering a free iPhone 7 to all new customers who switch and turn in a qualifying smartphone. In addition, with U.S. Cellular’s Total Plans with No Hidden Fees, consumers and businesses who switch can get unlimited data for as low as $ 40 per line/month with four lines, proving that the only thing better than a free iPhone, is a free iPhone at U.S. Cellular. Click here for more.


Cellular News

Large Data Center Provider Selects Zayo for Dark Fiber

Zayo Group Holdings, Inc. (NYSE: ZAYO) has been selected by a large data center provider for dark fiber to connect its East Coast data centers. The solution includes primary and diverse routes in New York and New Jersey, providing low-latency infrastructure for the provider. Click here for more.


Cellular News

Global Terrestrial Trunked Radio (TETRA) Market to Reach $7.3 Billion by 2025 – Rising Adoption of Tetra Enhanced Data Service (TEDS) – Research and Markets

Research and Markets has announced the addition of the “Global Terrestrial Trunked Radio (TETRA) Market Analysis andamp; Trends – Industry Forecast to 2025″ report to their offering. Click here for more.


Cellular News

Smart mobile data speeds take lead in PH

Smartandrsquo;s other disaster preparedness initiatives include the Infocast SMS advisory platform, the Batingaw emergency mobile app, and the Emergency Cell Broadcast System (ECBS), which enables the quick delivery of hazard alerts to affected areas.# Click here for more.


Cellular News

Presenting InfoGoTo.com, the New Destination for Professionals Who Govern and Manage Data and Information

Iron Mountain® Incorporated (NYSE: IRM), the global leader for storage and information management services, today announced InfoGoTo.com, the industry’s first free resource for information and data management and governance professionals featuring expert advice and commentary, best practices, news items refreshed weekly and opportunities for peer networking and interaction. Click here for more.


Cellular News

H5 Data Centers Announces Expansion of Its Phoenix Colocation Facility

H5 Data Centers, a national colocation and wholesale data center provider, today announced an 80-cabinet expansion at its Phoenix colocation facility located at 2600 W. Germann Road in Chandler, AZ. Now with more than 40 enterprise colocation customers and communications carriers, H5 is expanding its private data center suite to offer both a 125-kilowatt and a 250-kilowatt version. Phoenix is one of the most active colocation markets in the United States with more than 20 MWs absorbed annually. Click here for more.


Cellular News

Free data service aims to disrupt US mobile market

FreedomPop aims to shake up the US mobile market with its free 4G offering

A US start-up backed by Skype co-founder Niklas Zennstrom and his venture capital firm Atomico is aiming to disrupt the wireless broadband market with a commitment to deliver free high speed data services to its users. FreedomPop has launched the beta version of its service and will be offering 500MB of free data usage to each of its customers using US wholesale operator Clearwire’s WiMAX network.

The firm will sell excess data beyond the initial 500MB at $ 0.01 per MB. Users will be able to trade unused data capacities with each other on a social network. FreedomPop said that it aims to switch the service onto Sprint’s LTE spectrum sometime in early 2013.

Similar free or low-cost services have been launched in Europe in recent months. In the UK, MVNO Samba Mobile launched a service that offers free mobile data in return for viewing adverts.

In France, low-cost 3G operator Free managed to acquire nearly four per cent of the country’s market share in just 80 days by offering low-cost commercial mobile plans such as its €2 per month no-contract offering for 60 minutes voice and 60 SMS per month.

telecoms.com – telecoms industry news, analysis and opinion