Flytxt Partners with VoltDB for Real-time Streaming Analysis of Mobile Communication Service Provider Data
Flytxt Partners with VoltDB for Real-time Streaming Analysis of Mobile Communication Service Provider Data
VoltDB’s High Velocity Operational Database Further Enhances Flytxt’s Real-time Analytics and Contextual Marketing Capabilities to Monetize Data Faster and More Efficiently
BEDFORD, Mass., April 14, 2014 – VoltDB today announced a technology partnership with Flytxt, a leading Big Data analytics solution provider to Communication Service Providers (CSPs). Flytxt has successfully integrated VoltDB’s in-memory operational database with its real-time analytics platform, already being used in customer deployments to extract actionable intelligence from billions of events streaming each day from more than 200 million mobile subscribers.
“The partnership with VoltDB enhances our platforms’ capability to act upon insights derived from subscriber actions in real time,” said Prateek Kapadia, CTO, Flytxt. “This is another step towards realizing our vision to transform high volume, high variety, high velocity network, usage, billing and other data streams to generate measurable economic value for our CSP customers.”
Flytxt’s Big Data analytics solutions enable more than 50 CSPs across 32 countries to increase revenues, reduce churn, drive data adoption and growth, optimize margins and generate new revenue streams through advanced analytical capabilities. Flytxt’s platforms and applications are built around its patent pending technologies that interpret, infer, discover and predict KPIs, insights, recommendations and actions from large volumes of subscriber data available with CSPs. Leveraging VoltDB’s technology, Flytxt platforms can now generate behavioral, threshold and transactional triggers faster.
“Mobile service providers are striving to be able to analyze and interact with customer data as it arrives in real time,” said Bruce Reading, VoltDB CEO. “Flytxt is leading that charge by demonstrating how service providers can act on real-time triggers to respond to customer needs and actions instantaneously. VoltDB delivers the in-memory analytics and massive scalability for Flytxt platforms to enable CSPs to engage with customers faster and seize opportunities to enhance revenue and the customer experience.”
Flytxt is a leading provider of Big Data Analytics solutions that enable CSPs to derive measurable economic value from subscriber data. The company offers Customer Experience & Revenue Management and Data Monetization Solutions as well as consultancy services to enable operators to run campaigns for increasing revenue, reducing churn, enhancing loyalty and creating new revenue streams. Flytxt’s closed loop integrated real-time marketing platform has been selected by leading CSPs across APAC and EMEA, serving more than 500 million subscribers and has generated over $ 350 million incremental revenue for them till now.
The company has won many industry awards like NASSCOM Emerge 50 league of 10, Aegis Graham Bell Award for innovation in Mobile Advertising, BID International Quality Summit Award, Red Herring Asia 100 and IEEE Cloud Computing Challenge. With its headquarters in the Netherlands, corporate office in Dubai and global delivery centers at Trivandrum and Mumbai in India, the company has presence in New Delhi, Lagos, Nairobi, Kuala Lumpur and London. For more information about Flytxt, visit www.flytxt.com.
VoltDB provides the world’s fastest operational database, delivering high-speed data processing and real-time, in-memory analytics in a single database system. VoltDB is a relational database that gives organizations an unprecedented ability to build ultra-fast applications that can extract insights from massive volumes of dynamic data and enable real-time decision-making. Organizations in markets including mobile, financial services, energy, advertising and gaming use VoltDB to maximize the business value of data at every interaction. VoltDB is privately held with offices in Bedford, Mass. and Santa Clara, Calif.
The world’s fastest applications run on VoltDB.
Davies Murphy Group, Inc.
US smartphone users are open to using sponsored data plans driven by fear of exceeding their mobile data limit, according to research published today.
Sponsored data plans have become a hot topic in the US telecoms market in recent months after AT&T launched an initiative in January that allows businesses to cover the transmission cost of content they provide to consumers. The Sponsored Data service enables customers to view sponsored content and use apps over the operator’s HSPA+ and LTE networks without that data usage coming out of their monthly plan.
The operator said at the time that it envisions use cases for potential sponsors including the promotion of movie trailers or games, providing healthcare support to patients, encouraging customers to browse mobile shopping sites and allowing firms with a “bring your own device” policy to cover the cost for employees to use business related services.
However, the move caught the attention of US authorities keen to maintain the ‘openess’ of the internet. Anna Eshoo, a ranking member of the US Communications and Technology Subcommittee, said in a statement that AT&T’s announcement “puts it in the business of picking winners and losers on the internet, threatening the open internet, competition and consumer choice.
Now, research firm Wakefield Research conducted a survey of 1,000 US adult smartphone users on behalf of business software firm Citrix and found that fear of exceeding data charges and incurring overage charges is causing subscribers to open up to the idea of using sponsored data services.
The research found younger users are the most fearful about exceeding their monthly mobile data limit, while adults with children were the group most likely to exceed their limit. It also found that 82 per cent of respondents avoid using specific smartphone apps through fear of exceeding their limit. iPhone users said they were more concerned about overage fees (66 per cent) than Android users (48 per cent). Two-thirds (67 per cent) of users who watch at least one mobile video per month said they have exceeded their mobile data limit, while 36 per cent of subscribers who watch fewer than one video per month reported exceeding their limit. 72 per cent of adults with children also reported exceeding their limit, compared with 46 per cent of adults without children.
As a result, US subscribers are inclined to use data services if they are sponsored by a content provider, Citrix reported. 71 per cent of men and 62 per cent of women said that they would use sponsored data plans if they were available and reported that they would do so to access bank account information (39 per cent), watch educational videos (33 per cent), advertisements (28 per cent), hold a teleconference (21 per cent) or file an insurance claim (18 per cent).
The firm also reported that younger users are more open to sponsored data plans than older adults, although parents showed more interest in sponsored data plans compared with adults without children. 77 per cent of parents reported that they were likely to carry out the tasks listed in the survey if the data usage was sponsored. 58 per cent of adults without children reported the same.
“Sponsored data plans are likely to be a growing source of revenue for mobile operators. The findings of this survey suggest that although subscribers are keen to consume data, they are also worried about exceeding data limits,” said Chris Koopmans, VP and GM for service provider platforms at Citrix.
“Sponsored data plans are one way in which content providers can engage with their target audience. This research is a first in terms of assessing the subscriber’s desire to receive these plans.”
South Korean operator SK Telecom is offering unlimited LTE data to customers subscribing to a monthly fixed rate plan of KRW80,000 ($ 75) per month or above. The operator has announced three tariffs that offer unlimited LTE data, voice calls and SMS messages.
Subscribers to the operator’s T&All 75+Unlimited Data Option, T&All 85 and T&All 100 plans can take advantage of the unlimited data, calls and messages at no additional cost and without having to sign up to the upgrade. There are around one million subscribers on these plans according to the operator; it has a total of 27.4 million subscribers, according to the latest figures from Informa’s WCIS.
After exceeding 8GB of data usage in the case of LTE T&All 75+Unlmited Data Option subscribers, 12GB for LTE T&All 85 subscribers and 16GB for LTE T&All 100 subscribers, users will be entitled to 2GB of LTE data per day but performance thereafter will be dependent on available network resource, SK Telecom said.
The operator also plans to launch two further unlimited data bolt-ons: Unlimited Data Option for Commuters and 24-Hour Data Double Option.
The Unlimited Data Option for Commuters plan gives users unrestricted access at peak hours–7am to 9am and 6pm to 8pm–at a monthly fixed rate of KRW9,000.
SK Telecom said data consumed during these hours accounts for as much as 20 per cent of its total daily traffic. The average commute in South Korea is estimated to be 55 minutes and the number of people who spend more than an hour travelling to work has increased 35 per cent over the last decade, according to Statistics Korea and the Korea Transport Institute.
The 24-Hour Data Double Option add-on, priced at KRW 3,500, allows the user to be charged for just 50 per cent of the data they use within 24 hours of activating the service. SK Telecom said that this option is suitable for subscribers who need immediate short term access to high volumes of data, to watch sports games in ultra high definition or download large files.
“SK Telecom has decided to introduce unlimited LTE data plans as well as optional plans designed for specific needs in order to further enrich customer’s mobile experience,” said Yoon Won-young, EVP and head of marketing.
“We will continue to carefully study our customers’ interests and needs, and analyse their usage patterns to come up with better products and services that deliver greater value and benefits to our customers.”
In January, SK Telecom announced it has successfully developed LTE-Advanced tri-band carrier aggregation technology to ease network congestion in built up areas in South Korea. It followed the announcement by announcing plans to extend its LTE and LTE-A networks by building additional base stations using the 1.8GHz band by the end of this year.
Then in February, the operator launched a platform that it says will provide real time information on what its customers are doing. The Context Platform uses data collected by a customer’s smartphone via its camera, GPS, sensors and wifi to discover contextual information about that subscriber.
Norwegian software developer Opera Software on Friday introduced a new spin on the sponsored data model, giving operators a way of subsidising the cost of content delivery.
Sponsored Web Pass capitalises on Opera’s control of the browser on over 200 million devices worldwide, inserting an advertisement from a sponsor before allowing users to continue to certain content or a data allowance.
By way of example, a user can get “one day of mobile internet”, or “one hour of Twitter usage” sponsored by an advertiser, Opera said.
When the Sponsored Web Pass expires, users are given the option to continue browsing after purchasing a paid Web Pass, or to re-engage with different sponsors and continue browsing at no charge.
“Sponsored Web Pass gives operators a unique channel to partner with the advertisers and content providers who are already driving traffic across their networks, and helps both parties to participate in monetization of that traffic,” said Nuno Sitima, SVP of Business Development at Opera Software. “This is an excellent way for operators to bring new users onto the mobile internet while introducing them to new, easy-to-understand data packages.”
It was AT&T that recently made the industry’s first move on a sponsored data service, with an offering for advertisers that allows businesses to cover the transmission cost of content they provide to consumers.
The Sponsored Data service enables customers to view sponsored content and use apps over AT&T’s HSPA+ and LTE networks without that data usage coming out of their monthly wireless data plan.
A US start-up backed by Skype co-founder Niklas Zennstrom and his venture capital firm Atomico is aiming to disrupt the wireless broadband market with a commitment to deliver free high speed data services to its users. FreedomPop has launched the beta version of its service and will be offering 500MB of free data usage to each of its customers using US wholesale operator Clearwire’s WiMAX network.
The firm will sell excess data beyond the initial 500MB at $ 0.01 per MB. Users will be able to trade unused data capacities with each other on a social network. FreedomPop said that it aims to switch the service onto Sprint’s LTE spectrum sometime in early 2013.
Similar free or low-cost services have been launched in Europe in recent months. In the UK, MVNO Samba Mobile launched a service that offers free mobile data in return for viewing adverts.
In France, low-cost 3G operator Free managed to acquire nearly four per cent of the country’s market share in just 80 days by offering low-cost commercial mobile plans such as its €2 per month no-contract offering for 60 minutes voice and 60 SMS per month.
In terms of the benefits Big Data could bring to operators, respondents to the Telecoms.com Intelligence Annual Industry Survey identified customer retention and segmentation/targeting as the clear leaders. Survey respondents were asked to rank a number of potential benefits on a scale of one to seven where seven represented very high potential benefit. Almost 60 per cent of operators and 55 per cent of respondents overall ranked customer retention as six or seven on this scale, with segmentation/targeting drawing the same response from 52.3 per cent of respondents. And so it follows that upselling and internal promotions were seen as the third most beneficial application of Big Data by operator respondents, with 47.3 per cent giving this a high rating.
By using big data to optimise their own processes and improve quality of service, operators will already be building a platform that could enable them to explore new business opportunities. But it was interesting to note that, despite more interest in Big Data as a driver of external revenues than internal improvements, third party advertising and marketing were seen as having the least potential out of all the options in this section. Just 31.2 per cent of operator respondents gave this a high rating for potential. This is perhaps a reflection on the more cautious attitude of the business world at large in the wake of several privacy scandals during 2013 and the effects of the NSA PRISM revelations.
The application of Big Data for network planning and optimisation was also seen as a key initiative, given a high ranking by 49 per cent of respondents overall and 46.9 per cent of operators. This echoes discussions that we had with industry over 2013, in which some players suggested that network complexity rather than bandwidth might fast be becoming the barrier to network growth.
Operators should be looking to spend ten to 20 per cent of their annual IT budget on Big Data in 2014, according to respondents. According to operator respondents, which closely matched the wider industry view, 36 per cent would allocate up to ten per cent of their IT budget in 2014 and 37 per cent would allocate up to 20 per cent for Big Data initiatives.
There was a significant drop in users expecting to spend more than 20 per cent of the year’s IT budget, with only half as many again looking to spend between 20 and 30 per cent of budget on Big Data and less than ten per cent looking to spend more than 30 per cent.
The 2014 Telecoms.com Intelligence Global Industry Survey drew responses from more than 2,000 industry professionals, including more than 700 operator representatives. The full report from the survey will be made available in mid-February. You can register to receive the report here.